The Shift


 

Weight Loss for Women Who've Tried Everything   

Are you ready to stop feeling overwhelmed by frustration, hopelessness, failure, shame, and feeling stuck? 

This is your invitation to stop feeling out of control around food & finally achieve your happiest and healthiest weight without constant dieting or nonstop exercise.


New and Improved For 2025! 

 

YES I'm ready! 👈

The Shift 


Weight loss for women who've tried everything   

Are you ready to break free from feeling overwhelmed by frustration, hopelessness, failure, shame, and feeling stuck? 

Then you're in the right place.


New and Improved For 2025! 

YES! I'm Ready

Are you tired of experiencing frustration, feelings of failure, hopelessness, health issues, emotional struggles and shame?

 

Which one sounds like you?

  • You're exhausted from thinking about what to eat and what not to eat. 
  • The thought of trying ANOTHER diet is overwhelming.
  • You know what to do, you just can't get yourself to do it. 
  • Your nervous system is out of balance but you don't know how to fix it!
  • Your life feels like an emotional roller-coaster.
  • You're ready to change the root cause of this pattern, not just put another Band-Aid on the issue.

 

If any of these statements resonate with you, you’re in the right place.

 

These are the exact words my clients tell me

ALL.THE.TIME.

 

It doesn't have to be this way. I'm here to get you out of that cycle once and for all.

This Can Be You! 

"Just turned 44 and am down 45 pounds since last year."

  • "40 pounds GONE, I felt like the changes became second nature. It wasn't about forcing myself, but instead aligning with what felt good for my body and mind."
  • "I've lost 25 lbs in 4 months and it's never felt this easy."
  • "I have lost 4 pounds in the last two weeks and it has felt effortless. I am 6 pounds away from my goal!"
  • "I am down about 15 lbs and no longer have constant cravings or feel out of control with food."

Do you get overwhelmed and anxious thinking about food and your weight?

 

I’m here to get you out of the cycle...

 

No more starting over on Monday.

No more hoping if you just find the right program or plan, that everything will finally change.  Something needs to be different this time.

Enter…..The Shift Unlike traditional weight loss programs that focus primarily on diet and exercise, The Shift emphasizes the brain's role in your eating habits. We'll explore how unconscious patterns, emotional regulation, and neural pathways influence food choices,  addressing these root causes so you can achieve lasting change.

I will take you through The Shift model of change that I developed over two decades of training, experience and implementation with hundreds of clients.

And I’m going to personally support you along the way.

I'm Eliza Kingsford, licensed psychotherapist, nervous system and trauma specialist and best-selling author.

I bring over 20 years of experience in the weight loss industry to work for you through a unique, holistic approach that emphasizes the psychological and neurological aspects of eating behaviors.

🎉 My Groundbreaking  Program, The Shift  🎉

New additions for 2025!

Even more powerful tools, 12-month access, a supportive community AND support for those navigating GLP-1 medications.

As of summer of 2024, it is estimated that roughly 12% of the adult population in the U.S. have tried or are taking a GLP-1 weight loss medication like Ozempic, Wegovy or Mounjarno. That’s roughly 31 million people. In other words, there’s a very good chance you’ve either taken the medication, are on the medication or are thinking about taking it! We will dive into weight loss medications and the important role they COULD play in your journey. We’ll also examine the elephant in the room; how to come off of them without gaining the weight back!

If you've "tried everything" and "nothing has worked for you", this is your program! 

Now Eligible - Pay With Your FSA/HSA Funds!

Ready to finally feel peace, in control around food and confident in your body?


Have you had a lifelong relationship with food that feels unhealthy? Maybe you also face emotional hurdles like anxiety, feelings of hopelessness, shame, failure and a long history of yo-yo dieting?

Does emotional eating add to the difficulty, while a dysregulated nervous system—marked by chronic stress, depression, and emotional shutdowns—keep you stuck in a cycle of frustration?

I promise you, there is hope! By addressing the root causes of these struggles—working to heal the nervous system, building emotional resilience, and creating a sustainable relationship with food—lasting transformation becomes possible

Sound too good to be true? It’s not.

What if this year, you could:

  • Break free from unhealthy patterns and develop a sustainable relationship with food​​.
  • Address the underlying causes of weight gain rather than rely on superficial dieting​​
  • lose weight, gain trust and confidence in your body and achieve better overall health​​.
  • Trust yourself around food, feel worthy of weight loss and move beyond the constant negative self-perception.
  • Feel peace and self-acceptance, leaving behind the constant struggle.

Let’s make this year different. You deserve to experience joy, empowerment and freedom, without letting food or weight steal your happiness. 

Don’t wait—Most of my clients say, “I wish I did this sooner. It’s the most effective program I've ever been a part of"—try it for yourself. Take this step towards creating your happiest and healthiest life!

Pay Monthly

$193/mo

For 12 months

  • 12 Life-Changing Modules
  • Weekly Coaching Support
  • The Shift Workbook
  • Community Access
  • Monthly Office Hours
  • Access to Full Library of Books and Resources
  • Live Coaching Calls
  • Access to Previous Coaching Calls
  • Access to Alumni Community
ENROLL NOW

Pay in Full

$1997

Most Popular

  • 12 Life-Changing Modules
  • Weekly Coaching Support
  • The Shift Workbook
  • Community Access
  • Monthly Office Hours
  • Access to Full Library of Books and Resources
  • Live Coaching Calls
  • Access to Previous Coaching Calls
  • Access to Alumni Community
ENROLL NOW

The Shift Accelerator Program

$5997

* Only 3 Spots Available

  • Everything included in the standard Shift package, PLUS...
  • **One-on-One Coaching Calls with Eliza
  • **One-on-One Mapping session with Eliza
  • **Becoming Statement exercise and review
  • **Accountability Check-Ins to Help You Stay on Track
APPLY NOW

"I've tried Everything... What Makes This Program Different?"

Brought to you by licensed psychotherapist, nervous system and trauma specialist and best-selling author Eliza Kingsford....that's me! I bring over 20 years of experience in the weight loss industry to work for you through a unique, holistic approach that emphasizes the psychological and neurological aspects of eating behaviors.

  • Brain Powered Weight Loss: Unlike traditional weight loss programs that focus primarily on diet and exercise, my program emphasizes the brain's role in eating habits. Together we will explore how unconscious patterns, emotional regulation, and neural pathways influence food choices, addressing the true  root cause of your weight gain so that you can achieve lasting, sustainable change.  

 

  • Nervous System Mastery: The Shift program is not just another online course. The program is designed to work with your neurobiology. So that you can finally gain the freedom from stress, anxiety, and self-sabotage you've been seeking.

 

  • RootCause Reset: My methods involve identifying and altering habitual patterns and emotional responses related to food. By rewiring your neural pathways you'll be able to regulate your nervous system, creating sustainable behavioral changes that lead to weight loss and improved relationships with food. 

 

  • The Regulate and Rewire Method: Instead of offering quick fixes or traditional dieting tips, The Shift provides tools to address underlying emotional and psychological triggers. So that you can restructure your emotion regulation, beliefs and , and nervous system response management, creating profound and lasting change.

 

A few examples of the life-changing topics I will teach you:

  • Developing nervous system resilience.
  • Identifying and reversing thinking errors and food triggers.
  • Rewiring neural pathways that prevent sustainable behaviors.
  • Tools to release emotional charge and instability.
  • Developing "dealing skills" to navigate high-risk situations and prevent setbacks.

 

  • The Fusion Framework: The Shift combines neuroscience, behavior science, and nutrition science with mindbody medicine and energy psychology. This multidisciplinary approach is unique and sets it apart from other programs by addressing both the biological and psychological aspects of weight loss, so you can integrate lasting, sustainable changes into your habits and behaviors. 

 

  • New For 2025! The Shift includes a brand-new offering tailored for those navigating GLP-1 medications. Whether you’re currently using weight loss medications, considering them, or would like to transition off them, this program will help you understand the full picture and how to achieve sustainable results.  

 

If you’re reading this, I'm guessing you’re ready to embrace a different approach—one that allows you to fully enjoy life without stressing over food or weight gain - you just may not know HOW or WHAT that approach would be!

 

This isn’t just another course or system. It’s a powerful life changing program that you can put into action immediately—and start feeling better right away!

 

I'm ready! Sign me up!

👇✨ Do YOU want these kinds of results? 👇✨

Just turned 44 and I'm down 45 pounds.

 

- Annalise - Indianapolis, IN - 

I just turned 44 and I am down 45 pounds since last year after changing my mindset and incorporating all of your lessons, along with movement and conscious eating. I have struggled with weight my whole life and feel like I finally figured it out. Wish it was sooner, but better late than never. I'm so grateful to you and your practices. Thank you for sharing all of your knowledge. You have made a huge different in my life and health journey.

 

Feels Great to Have Hope!

 

- Carrie - Rice Lake, WI - 

I have known for a while that my thoughts and mindset were one of my issues vs. nutrition and exercise, but this is the first time I have found a program that goes as deep as the nervous system AND also gives some tools teaching me how to change. It feels great to have hope!

 

Happier Than I've Been in a Long Time!

 

- Margaret - Columbia, SC - 

This course is truly helping me so much! Despite my challenges with family, and the constant stress, I am happier than I've been in a long time. I am able to remove myself form the downward spiral that had become habit. I still have a ways to go, but I am optimistic that I can and will get there. 

 

I'm So Thankful

 

- Barbara - Longmont, CO - 

I've been thinking about this since watching your video earlier today. How I have NOT looked at my relationship with what I am eating like this before!! Wow, just wow! A whole new mindset is powerful! I am empowered and NOT deprived. I am so thankful for you. Thank you!! ❤️

 

I Can't Express...

 

- Hallie - Boston, MA - 

 I can't express what this program has done for me. Also, my husband has told me on several occasions that I am a completely new person. Thank you so much! 

Loving This Course

 

- Melissa - Lexington, KY - 

I'm loving this course and am so grateful every day for your talents and creation of it. I'm loving my daily routines and am seeing the big influences they have in my day to day. I feel like I'm on a completely new radio station and I'm so much happier and at peace with myself and my relationships. 

 

In this POWERFUL program, you'll get...


Self- Paced Lifetime Access to:

  • Core Content: 12 Life-Changing Modules

  • Workbooks and worksheets designed to help keep you on track. 

  • Access to Full Library of Tools and Resources
  • An easy course hub you can access from your phone, tablet or computer so you can access your materials from anywhere

Done With-You Support, 12-Month Access to:

  • Weekly Coaching Support

  • A supportive community

  • Monthly Office Hours

  • Live Coaching Calls

  • Access to Replays and Previous Coaching Calls

  • Access to Alumni Community

  • Emails reminding you what you need to be focusing on.

  • Daily reminders and support to help fast track your progress.

  • Accountability for implementation and integration

 
Start Now!

The dreaded "will this work for me" question:

Your'e likely wondering, "Will this really work for me?"—you’re not alone. After all, you’ve tried countless methods that haven’t delivered the results you hoped for.

There are thousands of programs out there offering overly-simplistic solutions to a complex problem. The truth is, if the solution were simple, you wouldn’t still be feeling this way. 

But that doesn’t mean it has to be hard! The last thing you need is MORE on your plate, am I right? 

Here’s the thing, success is about focusing on the RIGHT things, giving you the most bang for your buck, and I can show you how to do that. 

By focusing on the right things for the right reasons, you’ll find it’s easier than ever to feel good - both physically and mentally, creating a snowball effect that will inevitably spill over into other areas of your life.

As I tell my Shifters all the time…..the only way to fail at this work is to NOT DO IT. That’s the only way you fail. I can confidently say that because I know how your neurobiology works! And this program is designed to work with it in the most effective ways!

Now Eligible - Pay With Your FSA/HSA Funds!

I’m here to make your journey as simple and stress-free as possible, so you can  enjoy your life without worrying about food or weight gain. Together, we'll help you keep your nervous system calm and your joy at the forefront, making this your happiest, healthiest year yet.

 

START NOW!

Meet Your Mentor

👋 Hi, I'm Eliza!

I help people. To me, it’s that simple. If you’re struggling, I want to help. It’s wired into my DNA somewhere. 

I come from trauma. Unfortunate events early in my life led to difficult challenges in my child and adolescent years that were hard to understand at the time. 

Obsessing over my body and food was one of the ways I desperately tried to control my environment because everything felt chaotic and out of control.

I didn’t realize it at the time, but I now know that my struggle was never with my body in the first place. Back then all I knew was that no matter what I did, I couldn’t find a way to feel comfortable in my skin. 

My own struggle influenced my decision to pursue a degree in clinical psychology. I wanted to understand how and why we become who we are, and why it’s so hard to change even when we want to. 

I earned a Master's degree in counseling psychology, and then continued post-graduate training, education and certifications all with one burning question in my mind: “Why don’t we do better, even when we know better?"

In other words, why is it so hard to change, even when we know what we’re doing isn’t good for us?

Throughout my career, this question led me to deeper study and education in behavior science, applied neuroscience, epigenetics, energy psychology, psychoneuroimmunology, polyvagal theory and various trauma-informed techniques. 

My unique combination of education and experience has culminated in my own model for change (The Shift) that has helped thousands finally get out of their own way for good. 

 

Join Us Inside!

👇 What My Clients Are Saying... 👇

Now I'm Ready to Celebrate!

- Allison - Chesterfield, VA - 

This isn’t just for weight loss. I need to learn a resilient nervous system for my whole being. My entire LIFE needs a reset! My overall health and wellbeing. This will help in so many life aspects. Weight. Recreation. Social Media addiction. So many things - EVERYTHING! Also, excited to see what the whole SHIFT program is. I’ve spent enough money on various programs. This would definitely be one worth my money!

 

I Have Been Truly Transformed

- Sharon - Augusta, GA - 

All is not hopeless. There is a reason I have trouble with food and that I feel like I cannot get out of this cycle. It feels like there is a glimmer of hope and I’m excited to know there is a way out of this situation and that there are other women who have these same feelings as I am having.

 

I'm Hopeful...Finally

- Kristen - Modesto, CA - 

Oh my goodness. The light bulb came on for me today. I actually cried. I have suffered from such serious anxiety. I have never been able to make anything stick. Now I know why. I finally feel like there is hope that I can make changes that will stick with me and give me a peace and confidence within myself that I did not think would ever be possible.
I am blown away by all the information that you have shared with us.

 

Pay Monthly

$193/mo

For 12 months

ENROLL NOW

Pay in Full

$1997

Most Popular

ENROLL NOW

The Shift Accelerator Program

$5997

* Only 5 Spots Available

APPLY NOW

Now Eligible - Pay With Your FSA/HSA Account!

🤔 Frequently Asked Questions

 

A more peaceful and balanced YOU is possible, let me help!

If you're anything like the thousands of women I've helped, you’ve been dieting or controlling your food intake for most of your life. This usually comes with an all or nothing approach for you. Either you’re all in, doubling down on whatever food plan you’re currently committed to. Or you’ve decided to forgo all dieting and exercise behavior and vow to start over again next week, next month or next year. 

Do you find yourself longingly looking at everyone around you wondering why things seem so easy for them? Wondering if you will ever feel “normal” around food? Wondering if you will ever stop fighting with your body? 

I know you are tired of living this way. Constantly thinking about food; or trying NOT to think about food (which is still thinking about food).

The truth is, this ongoing battle is incredibly stressful, and if you don’t have the right tools in place, it can feel even more overwhelming and draining than it normally does... which can negatively impact your health and well-being (I’ve been there before!).

Let this be your first step toward better results—you’ll be surprised at how far this can take you!

 

Get the Exact Support You Need to to stop overthinking and start seeing results!

 

Enrollment Is Now Open! I Promise, You Don't Want To Miss This!

 

ENROLL NOW!